2024: Artez Arnhem Final 2024 Exhibition planning, identity production and design
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About Hoon! ︎ ︎ Yonghoon is a Korean designer and graduated from Artez Graphic Design in 2024.
He shows strong confidence in old printing techniques, old art techniques, books, videos, and illustrations,testing himself with new creative techniques and surprising clients. His Korean identity and Western education and art education from an early age offer new perspectives to clients and markets.
He mostly recharges himself in his free time by doing powerlifting, cycling, reading journals, cooking, etc. and tries not to tire himself out of his daily iteration.
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Yes ︎︎ Oh Hi-There︎︎︎︎︎
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ASH Logo
The company, an industrial health and safety consultant, wanted a new and youthful rologue and a flexible logo that they had. I finally made and sent 5 sketches. However, due to verbal and temporal problems, the rest was handled by two bosses. What's unfortunate is that I didn't see the final outcome and I couldn't talk to them directly..
Final version -
They were a family business and my former boss preferred my logo. However, I was told that the new owner who would take over the family business didn't like my logo very much and eventually adopted the logo that Janine showed me as a sketch.